Traditional brick and mortar businesses refers to companies that solely rely on an offline presence or shop front. These companies differentiate between online companies (e-commerce) or those that have both an internet presence and a store front (brick and click). These types of companies are less common than they used to be, but they can still be an invaluable part of a community.
Interactive marketing services are the act, process or technique of promoting and distributing of a product or service through the use of intuitive and responsive marketing strategies. All too often, businesses do not have a solid marketing strategy in place and will consequently invest in traditional marketing attempts, wondering why they don’t receive the desired results.