Website design and development is a critical step in any online marketing endeavor. Your website is now the first place any potential or recurring customer will visit in order to learn more about your products and services, to contact you or to generally begin to understand who you are and what you do.
When it comes to advertising solutions and knowing where to start researching, IMG understands that the current market can be an overwhelming and complex place. That’s why we have created some simple solutions that offer comprehensive opportunities for your business. After all, marketing shouldn’t be confusing.
In an online world, we often forget that traditional marketing can be as efficient and beneficial to our advertising efforts as ever. Traditional marketing services include elements from brand and image development, advertising and public relations, media buying to print, radio and television advertising as well as direct mail.
Direct marketing efforts include direct mail, database marketing, email marketing and telemarketing. In recent years, SMS marketing, pay-per-click advertising and banner ads have also seen considerable success. If an advertisement asks to the audience to take specific action, to call a toll-free number, for instance, then the effort is considered a direct marketing medium.
Affiliate marketing is a highly successful form of web-based marketing that allows businesses to reward affiliates or marketing participants for each visitor or customer brought through the brand in their own personal marketing efforts. Affiliate marketing is frequently overlooked by advertisers, but once you understand the secret to affiliate marketing, you will be sure to give it due consideration.
Traditional brick and mortar businesses refers to companies that solely rely on an offline presence or shop front. These companies differentiate between online companies (e-commerce) or those that have both an internet presence and a store front (brick and click). These types of companies are less common than they used to be, but they can still be an invaluable part of a community.