Brochure and Print Design In An Online World
Brochure marketing is seen as indispensable to most businesses yet ignored by others. Brochures have a powerful potential when used correctly. In spite of the potential success, many businesses prefer not to use this method of marketing mainly due to misconceptions of brochure marketing.
Brochures are at the cornerstone of many top-notch marketing strategies, and if you want to compete in today’s competitive world you’ll need to effectively harness the power of the brochure.
Myth 1: Brochure and Print Design is Expensive
On the contrary, brochure marketing is one of the least expensive options you have when developing a robust marketing campaign. In fact, you can typically order 250 full-color brochures printed on sturdy 100-pound gloss paper for less than $1 each; double your order to 500 and you can pay less than $0.50 each.
The price per brochure drops as the order volume goes up, and at 5,000 brochures, you may find that you’ll only pay about $0.10 each. When you think of it in terms of distribution, it costs you less than 10 cents to put your brochure in the hands of each qualified lead!
Myth 2: Brochure and Print Design is Only Useful in Direct Mail
Nothing could be further from the truth. In fact, brochure marketing is so varied that there are different types of brochures for each sales setting, each with a different approach and goal. While the service industry can certainly make good use of brochures, the retail industry can benefit just as much.
A tri-fold brochure is much more cost-effective than a full-fledged catalog and can lead customers to your storefront or website, where your entire product line is available. In fact, brochures are a great way to introduce new or featured products to your customers without the overhead of catalogs.
Marketing isn’t about using one medium; it’s about getting and keeping customers. Yes, internet marketing can help you do that, but only if you use it in conjunction with other tactical tools. In addition, there are thousands of potential customers that are extremely cautious about conducting important business or buying an expensive item from an unknown online vendor.
Top Tips for Writing a Brochure Advertisement
In order to succeed, every online company must have brochures and other forms of printed sales literature to hand out to customers and prospects. You must write your brochure or leaflet from the reader’s point of view. That means the information must unfold in the right order. Begin by analyzing what your reader wants to know. An easy way to do this is by assessing the order in which your reader’s questions will flow.
It is only natural that once we develop a website or new logo, a client will want that integrated to their print and marketing materials as well. Our team has produced award-winning print projects ranging from promotional brochures to advertising campaigns.
We are one of only a few companies to truly bridge the gap between interactive and print design. If you require further information, please contact Isaacs Marketing Group for more information.