Database Management & Marketing
Database marketing is a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes.
While it is relatively easy to get something into a mailbox, the real challenge is to stand out from the competition and motivate a consumer to action.
It starts with a specific strategy of matching the appropriate data with the right creative design and message that connects with the applicable consumer.
When, we test and fine tune that message for each market segment to ensure optimal results.
Use A Mix Of Marketing Vehicles
Historically, database marketing relied overwhelmingly on direct mail. Then increasingly telemarketing has been used. And now there are a slew of alternatives to consider, including e-mail, fax and or a website.
Particularly for closing sales for higher-ticket goods or services, a combination of several different contact methods may work best.
For example, you may first send a direct-mail piece to “warm up” a prospect and then phone to get an appointment where you try to close the sale in person.
Or in a direct-mail piece you may refer the prospect to a website or an email address where the prospect can get more information without hesitating because they don’t want to talk to a salesperson just yet.
Email Marketing Services
Our Email Publisher now makes it easier for your business to build and manage effective email campaigns using your existing customer database, or building one from scratch.
With the easy-to-use interface, fast delivery, hands-on control and complete tracking it is quickly becoming the solution of choice for an increasing number of companies.
IMG’s self-service email publishing tool also features reporting and tracking for multiple campaigns, HTML templates and eCommerce support.
We offer a cost effective, efficient and integrated approach to growing and retaining your customer database. You may be investing significant money into your online marketing efforts, but cannot continuously focus on and support both acquisition and retention programs. Now you can.
Our packages are designed for the businesses that need to easily implement ongoing programs that drive new customer leads while constantly strengthening customer relationships.
Marketing Consulting Services
IMG will analyze your current placement as well as define your objectives. Who is your target audience? What are they looking for? What are their on and offline habits?
What is your “Unique Selling Proposition”?
From there we work with you to prepare a marketing PLAN, STRATEGY & SYSTEM specifically tailored to your company’s needs.
Business Consulting Services
IMG offers strategic business consulting services that allow our clients to leverage both marketing and technology to their benefit.
Our business consultants offer strategic business consulting AND expertise in technology and marketing, as well as integrating them.
For over many years we have worked with companies to refine their business and marketing plans, create new revenue streams, automate business processes and procedures and better utilize cutting edge technology.
SEM – Search Engine Marketing
Search engine marketing, or SEM, is a form of Internet marketing that promotes websites by increasing their visibility within the search engine result pages (SERPs) through the use of organic search engine optimization, pay per click advertising, paid placement, contextual advertising, and paid inclusion.
The ongoing challenge to any online business is deciding how to stand out among its competitors. To fight the battle companies must create detailed marketing plans not only designed for the search engines, but traditional marketing as well.
As a full service search engine marketing company we diligently work to maintain our standing as the most advanced custom search engine marketing company on the internet, while offering a full range of comprehensive search engine marketing campaigns for every budget.
SEO – Search Engine Optimization
Search Engine Optimization (SEO) has become the new buzzword on the internet and is often confused with search engine marketing.
Search engine optimization (SEO) is the process of improving the volume or quality of visitors often referred to as traffic to a web site from search engines via “natural” or “organic” search results.
Typically, the higher a website appears in the search engine results (SERPs), the more visitors it will receive from the search engines. SEO may target different kinds of search, including global search, geographical search, and local search. This gives a website a web presence.
There are hundreds of search engine optimization companies that claim to be able to get #1 rankings for their clients. There are dozens of approaches to search engine optimization, but few provide real and continuous results.
The only true way is complete optimization of each web page in the website, whether it be optimizing the meta tags, the code or the content and no matter how you look at it takes time and a lot of it.
We take a very aggressive and proactive approach to search engine optimization; we spend an average of 80 to 200 hours a year per campaign.
PPC – Pay Per Click Management
PPC or Pay per click advertising is a highly cost-effective way to attract inexpensive, highly targeted website traffic.
IMG provides hands-on search engine marketing (SEM) services focusing on pay per click management and consulting services. We work with you like partners, developing search marketing strategies that achieve specific goals: yours, not ours.
The campaigns we design incorporate tracking, so you can the see results, and intelligent analysis, so programs can be continuously refined to achieve greater value, while reducing expenses.
We have the experience to manage campaigns with monthly advertising budgets from $3,000 to $100,000 a month that incorporate 100,000+ keywords, with clients receiving a return on investment from 30% to 400%.
Managing a pay per click campaign is not just about buying keywords, it is about the analysis of the results and determining the maximum cost you are willing to spend down to each individual keyword.
Integrated Marketing Services
Integrated marketing services or integrated marketing communications integrates all of your marketing efforts into one cohesive marketing campaign.
Integrated marketing services include elements from brand and image development, advertising and public relations to traditional marketing such as print, radio and television advertising to non-traditional marketing such as internet marketing, search engine marketing, search engine optimization and pay per click advertising. Each element is designed and integrated to further your companies’ brand and or message.
Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement marketing strategies that work.
IMG’s ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.
Our highly-trained integrated marketing consultants will work with you to deliver your message across several forms of media.
Internet Marketing Services
Marketing can be a complicated and expensive venture, especially when it comes to internet marketing.
Internet marketing services include elements from branding, advertising and public relations to search marketing, search engine optimization, email marketing, pay per click advertising, affiliate marketing and social media marketing.
Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement marketing strategies that work.
IMG’s ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.
Our highly-trained internet marketing consultants will work with you to deliver your message across several forms of media.
Interactive Marketing Services
The act, process or technique of promoting, selling, and distributing a product or service.
In order to continue to thrive, companies must acquire and retain customers. This is usually done through marketing.
Marketing conveys your message consistently to your ideal client, helps to discover what your customers want and need, what price they will pay and where to find people that will most likely buy.
All to often businesses do not have a solid plan, strategy or system. They invest in the typical advertising such as yellow pages, newspaper ads, even radio and television just to throw it out there to see what sticks. Then sit back and wait to see what happens. For what? Without planning, research, tracking and analysis, your marketing efforts will fail.
Our integrated marketing process consists of understanding your customer’s needs, developing a marketing strategy, building and implementing an integrated marketing plan, and tracking the results.
Although the process seems simple, most companies have a hard time developing an integrated marketing strategy that includes an interactive approach that actually ENGAGES their prospective audience.
How do you approach the process of marketing products and services?
To be effective, supporting elements such as targeting and positioning must be an integral part of a your plan. A marketing strategy consists of a cohesive melding of whom you are targeting, positioning to differentiate yourself from your competitors and what features your product or service will have. It also addresses what message to send and how to send it, what price you will charge and how you will respond to customer service.
Online Marketing
Marketing can be a complicated and expensive venture, especially when it comes to online marketing.
To be successful, it is important to partner with a marketing company, which keeps up to date and knows the tricks of the trade.
Most importantly you must partner with a company you can trust. Most of our clients have been burnt in the past by our competitors, all claiming to be able to get them to the top of the list.
The first step is to analyze your current placement as well as to define your objectives. Who is your target audience? What are they looking for? What are their surfing habits? What is your “UNIQUE SELLING POINT”?
From there we work with you to prepare a marketing strategy specifically tailored to your company’s needs. This goes well beyond the search engines. There are vast amounts of techniques that can increase traffic, from affiliates programs to email marketing. IMG has successfully executed similar campaigns, and can help you avoid the pitfalls usually associated with such a leap.
Most marketing companies lure clients by suggesting that you can get results simply by choosing better keywords and submitting your site a dozen more times. We know better. Getting results depends on dozens of easily overlooked key factors, the most critical of which includes optimizing a site’s content, its design and even its code. Although changes can be made relatively quickly, results can often take time to surface. For this reason, you need a company who can help you set realistic goals, develop a plan and see it through.
Affiliate Marketing
Affiliate Marketing is a web based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about through the affiliate’s marketing efforts.
The affiliate marketing industry has four core players: the Merchant, the Network, the Publisher and the Consumer.
The market has grown sufficiently in complexity to warrant a secondary tier of players, including affiliate management agencies, affiliate marketing consultants and specialized third party vendors.
Affiliate marketing overlaps with other web marketing practices to some degree, because affiliates often use other advertising methods.
Methods include organic search engine optimization (SEO), pay per click advertising, e-mail marketing, and in some form of banner ads or display advertising. On the other hand, affiliates sometimes use other techniques, such as blogging or publishing reviews of products or services offered by a partner.
Affiliate marketing is frequently overlooked by advertisers. While search engines, e-mail marketing, and website advertising capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in web marketing strategies.
Our flexible Managed Services options allow you choose only the components you need, when you need them, and for as long as you need them. Since our partner-centric approach is highly collaborative and open, you’ll always feel like you’re working with your own team.
Advertising
As a full service advertising agency IMG is dedicated to creating, planning and managing advertising campaigns. Our advertising & marketing consultants can simply provide an outside point of view or we can handle the overall marketing and branding strategies and sales promotions for our clients.
Our clients include businesses, churches, corporations, Fortune 500, and other non-profit organizations. Clients have hired us to produce single ads or, more commonly, ongoing series of related ads, called an advertising campaign.
IMG specializes in integrated marketing and advertising campaigns that include both traditional and online advertising campaigns..
IMG will write and design ads, negotiate media buys, and find advertising opportunities that are right for your business.
In addition, IMG will write scripts, storyboard the concepts and work with professional talent to develop the finished ads.
Most importantly, we will work closely with you to develop a cost-effective placement schedule that gets maximum exposure, thus increasing your return on investment.
Public Relations
IMG believes public relations is more than just “publicity.” It is the pro-active management of relationships with an organization’s publics.
That’s why IMG doesn’t just sit back and wait for opportunity to knock. We utilize creative ability and solid media contacts to make public relations a critical part of an organization’s overall strategic plan.
IMG’s public relations capabilities include development of corporate, customer and employee communication programs, media relations, crisis management, special events planning, spokesperson training and more.
Our proven philosophy of working closely with clients to individually assess their needs, means we combine one or more of these elements to customize effective public relations programs that meet our client’s objectives. In addition, each program is designed to be flexible enough to change direction to achieve newly defined goals.
Traditional Marketing
Traditional marketing involves finding a media outlet (print, radio, TV, etc.) whose demographics (age, gender, median household income, etc.) best matches one’s existing or desired customer base. Once this demographic match is determined, the content, brand, products or services are placed within view of the designated potential consumers with the hope of attracting their attention.
Traditional marketing services include elements from brand and image development, advertising and public relations, media buying to print, radio and television advertising, as well as direct mail. Each element is designed and integrated to further your companies’ brand and or message.
Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement marketing strategies that work.
IMG’s ability to consolidate and integrate these services into one comprehensive solution sets us apart from our competition.
Direct Marketing
Direct marketing is a type of marketing. There are two main definitional characteristics which distinguish it from other types of marketing. The first is that it attempts to send its messages directly to consumers, without the use of intervening media. This involves commercial communication (direct mail, e-mail, television) with consumers or businesses, usually unsolicited. The second characteristic is that it is focused on driving a specific “call-to-action.” This aspect of direct marketing involves an emphasis on trackable, measurable positive responses from consumers (known simply as “response” in the industry) regardless of medium.
If the advertisement asks the prospect to take a specific action, for instance call a toll-free phone number or visit a website, then the effort is considered to be direct response advertising.
Direct marketing efforts include direct mail, database marketing, email marketing, telemarketing, SMS marketing, pay per click advertising, banner ads and direct response television marketing.
Although the process seems simple, most companies have a hard time developing a direct marketing strategy that includes an interactive approach that actually ENGAGES their prospective audience.
Whether you are looking for a comprehensive marketing solution or a single marketing tool to engage your audiences, we can develop and implement direct marketing strategies that work.
Brochure and Print Design
It is only natural that once we develop a website or new logo, a client will want it integrated to their print and marketing materials as well.
Our team has produced award-winning print projects ranging from promotional brochures to advertising campaigns. We are one of only a few companies to truly bridge the gap between interactive and print design.
Website Design & Development
With our web designer’s combined experience in graphic design, website development, and e-commerce programming, you can be confident that whatever your project demands, our web developers can deliver on time and on budget.
IMG has designed and been instrumental in the creation of many web sites over the years and with each design project we strive to go beyond the expectations of our clients. That is what elicits testimonials and word-of-mouth referrals. Designing the web site to suit the clients’ needs is the best method of ensuring satisfied customers.
Every web design project is created from scratch using visual appeal, cross-browser compatibility, and search engine friendliness. We never use PREFAB design templates unless the customer requests it. The sites we design are unique to the web site owner with custom graphics, banners and logos, and quick loading, all at prices well below the industry standard; prices that everyone can afford. We also keep all clients informed of the status of their design project with mock layouts and test pages that are easily accessed online by password so you will know exactly what your site looks like before it ever goes live.
When your web design project is completed, we submit your site to the top free search engines/directories and other lesser-known search engines/directories worldwide. Submission is included free of charge with our design services.
USP Development & Integration
IMG will uncover and define your USP (Unique Selling Proposition).
Ask yourself this question… “Why would someone want to choose to do business with me instead of anyone else?”
Your well thought out answer to this question, is the first part of your U.S.P. Many businesses fail to carefully define “who they are” in the business world, and simply continue selling their product or service until the money runs out. After your USP is uncovered and defined, IMG will strategically, Integrate that U.S.P. into your entire business model. Everyone, everything, and all messages have to live and breathe the U.S.P. Sales and/or customer relations training may be necessary to ensure your staff is on board with your unique message. If not, this will kill sales conversions…and decrease potential and future sales.